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How to Boost Your SEO Using Social Media

Social media presence can have a profound effect on search rankings. This is why there is truth to the assumption that SEO and social media marketing are two different inbound marketing strategies that are tightly woven around the basic premise that a highly appealing identity will naturally attract visitors. But how do you boost your SEO using social media?

First things first. It is imperative to grow your followers. Just like in the traditional method of word of mouth marketing, the more people that you know, the greater the chances that someone will have a need of your services. So, if your Twitter account only has about a hundred followers, how do you think this will compare to one that has several hundreds of thousands of followers? Growing your base of followers can take a significantly long period of time. Consistency and perseverance are the keys to building your base. Engaging your existing followers will naturally expose your account to their own network of followers. Don't ever think of buying proxy followers as search engines can detect if your follower base is organically built or not.

Next, you will need to encourage high quality external inbound links. What you would want to happen is for other websites to link to your site or your content. The more diverse the external inbound links that you generate, the greater the chances that you will grow your authoritativeness in the eyes of Google and the other search engines. It is, therefore, crucial that you strive to consistently provide interesting, useful, authoritative, and high-quality content for external sites to recognize you.

You can also optimize your social media posts for organic searches. However, in order for this to really work, you must already have a pre-existing content that you can update via your social media posts. You will need a post that has a strong anchor which can be an infographic, a detailed article, or even a video. Your anchor will have to be titled in a highly accurate and very descriptive way and should have text that is highly optimized depending on the type of search you want it categorized

Another way to boost your SEO using social media is by influencing your followers to share your content. If you can influence 10 people to share your tweet, then that is great. However, if you can influence 1,000 people to share your post, then that will be even better. You can ask them directly to retweet, like, reply, +1, or even share your post to increase the authoritativeness of your content.

Don't forget to optimize your post for the local population. Today's organic searches are already shifting towards local rankings. That is why it is also important to provide authority signals that are specific to a certain location. Participate in local events and interact with local brands also on social media.

Social media can boost your website's rankings in search engines. You just have to understand the effects of social media on SEO so you can better manage your SEO campaign.